PayPal Head of Wallet Marketing in New York, New York
Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
Define and deliver the end to end marketing and communications strategy and plan to drive awareness, desire, trial and advocacy for the PayPal wallet.
Represent the market considerations and ensure that local segment teams have fully informed the strategy and execution brief.
Collaborate closely with the product team to understand product functionality and goals and support efforts to drive product enablement through App and translate these into differentiated marketing.
Define target audience, addressable audience and target penetration
Articulate Value proposition and key messaging as part of consumer engagement strategy.
Define the overall positioning and customer experience.
Obsess about ways to drive increased engagement and daily active use.
Collaborate closely with the integrated marketing team to deliver the marketing brief and to inform always on content strategy and channel plan across paid, earned, owned, social and partner channels.
Establish goals for trial and habituation, brand awareness and increased consumer engagement through wallet
Collaborate with other segment leads to optimize alignment and integrated consumer experience across products that are part of the InStore (QRC, Shopping, etc.) and Credit portfolios.
Create culture and build a high performing team.
Senior Marketing Leader with 15+ years’ experience, 10+ experience in leadership role
Consumer and merchant segment background
Both online and offline experience high valued
Fintech, payments and ecommerce experience
Global Operator with track record in working empathetically across multiple geographies
Portfolio Management experience and track record of managing complex Portfolios across dynamic products, segments, geographies
Commercial Owner experience in budget & P&L accountabilities, linkage of investment to growth strategies
Brand expertise and understanding of integrated marketing and communications strategies
Growth Marketer demonstrated capabilities in developing insight led test and learn approach across end to end funnel for customer and business impact
Customer Champion with demonstrated track record in designing marketing solutions with customer at center
Winning Consumer Strategies – you have implemented game changing ideas that have change the course of businesses and brands
Proven team transformation experience in hiring, retaining and coaching a team for peak performance
Brand transformation track record in the creation, transformation of a beloved global/regional brand
GTM programmatic execution across multiple markets with programs that have been scalable yet locally nuanced
Payments, Retail and In Store experience highly valued
Outstanding communications skills
Can partner, influence and thrive in a global matrixed organization with an ability to present to stakeholders with gravitas and confidence – embrace collaborate
We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at firstname.lastname@example.org.